The local grocery store Tammelan Mestari, which translates as ‘The Champion of Tammela’, has a strong history in the area at the city of Tampere, Finland.
Mestari is all about being local, having excellent customer service, being easily approachable and perky, being brave, being cozy, being up to date, being surprising, trying something new and always has local and fresh products.
The solution – Mestari was branded as an energetic ‘Mestari Sports Team’!
Mestari now communicates in sport terms, bringing smiles to customer’s and employee’s faces. Here are a few examples:
- The Champion Team = Employees
- Supporters = Customers
- Juniors = Young customers
- Champion’s recipes for ‘Tackling the Challenges of Everyday Life’
- Coaching = Training a new employee
